DIRECTOR’S MESSAGE

Shiva Dairy Pvt. Ltd was founded in 2015 by Mr. Manish Aggarwal as the founder & Managing director of the organization.

He always had a flair for spotting opportunities and a very high risk-taking appetite. His visionary approach has helped the company take bold steps and get adapted to a new, vulnerable environment of the dairy business swiftly. His hands-on approach to managing the organization has helped in new product innovations and development. Mr. Aggarwal’s understanding of the business environment has helped bring in new technologies, adapt to market needs, and most importantly formulate the right combination of the 4P’s (Price, Promotion, Place, Product) Mr. Manish Aggarwal says “Though India is the world’s largest milk producer, our animal productivity is dismal. At Shiva Dairy, our endeavor should be to help milk-producing farmers in boosting milk productivity & reduce the cost of production of milk and milk products & make it affordable for the masses, which in turn will help enhance the health & nutrition of the country. We have, therefore, deployed state-ofthe-art technology to boost animal productivity & develop a range of milk and milk products that are of world-class quality. With the blessings of various Indian Households, today our brand Novelty has been seen as the most trusted Dairy Brand in Northern India. We shall therefore make sure to keep up our reputation and deliver the best product at the most affordable prices.