Our business is based on sound values that work for our staff, our customers, and our shareholders. These values have earned us a solid reputation and place with our customers and will continue to be the foundation of our future.

From new ways to delight children, to healthier ways to spread goodness and cheer in families, from delicious ways to entertain friends and providing the quickest ways in which a mother can provide taste and nutrition; Novelty has provided a wide range of products that are designed to make moments both delicious and healthy.  We believe in making dairy moments enjoyable, inspiring, and nutritious! As we strive to offer healthier & nutritious dairy alternatives to people, we keep quality and savor in mind.

We are fixated on bringing change in people’s lives by making both health and taste affordable. With the enormous love we have received from across the country, we have been able to deliver to more than 20,000 retail outlets spread across Punjab, Haryana, Himachal, and Uttar Pradesh. Our focus is on making sure that we deliver what we can first consume ourselves and make sure that what we offer is suitable for our consumer’s health and well-being.